It doesn’t matter if you’re selling eggs or cloud-based software services, most of your potential clients and customers won’t have a chance to benefit from your fine-tuned elevator pitch. In reality, a visually-oriented brand identity is the first step toward building a rapport and generating leads. That is why investing in professional logo design is a top priority, for new and old firms alike. Whether you are starting from scratch or just need an update, making sure your logo is saying what you want it to is key.
Unique
Does your logo stand out from the crowd? Imagine printing it on a the same page, alongside 20 of your competitors. If yours isn’t immediately recognizable and eye-catching, it might be time to return to the drawing board for some fresh ideas.
Targeted
You and your customers are the yin and yang of a successful business. So it stands to reason that a great logo will do more than speak for your own interests. Ideally, you want to make a connection. So before starting, ask yourself: what age, gender, geography, income, etc. am I speaking to?
Flexible
Many new businesses make the mistake of thinking their company will look and operate the same in 5, 10, or 20 years. In truth growing businesses need to consider the possibility of going online, brick-and-mortar, mobile, and beyond. That means designing a logo that can keep up, and look great in any and all of these scenarios.
Always in Style
There is a reason why Nike’s signature ‘swoosh’ hasn’t gotten a major update since 1971. It works. While it may not be easy to create a timeless logo, you should always choose one that lets you envision its success decades into the future. Going for an emotional appeal, whether that means fun, graceful, or energetic, is always a good bet.
Simple
Not to harp on the same point, but there is a major factor at play when it comes to the success of logos at companies like Nike. Going simple with your design will not only help achieve that timeless appeal, but improve versatility, reproducibility, and allow you to stand out from the masses of over-complicated branding.
