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In an era of digital marketing, the ways you can reach your customer base are constantly evolving. One marketing method that has remained solid however is PPC. Time and time again it has proved its worth when it comes to being a reliable platform for online advertising. It’s evolved with the times too, with more targeted ads now being possible, allowing you to talk directly to the consumer. Here are some reasons why you should still be backing PPC for your business.
Unlike other marketing methods, PPC gives you the opportunity to choose where you want your ads to be displayed. That means you can tailor marketing campaigns specifically to your core audience. Precise targeting using keywords along with interests and demographics is a proven and tested method that will generate high-quality leads. You can even use device-specific preferences in order to target mobile users, and then there’s retargeting options, which will help you to reach out to an audience that have at one time shown an interest in your product or service. Specific messages sent to your target customers, set for a time when you have more chance of seeing them convert – there really isn’t any down side to pay per click advertising.
If your business is running a limited time offer, you’re going to want to see some immediate traffic coming into your site. PPC can help you do just that. In fact, setting up a campaign takes so little time, you can expect to generate some significant conversions within a relatively short space of time. PPC is a particularly good idea if you’re setting up a new website and looking for some instant visibility and exposure.
Improve your SEO efforts
PPC and SEO are supposed to work together. SEO is absolutely vital to the long-term health of your online business, and by using PPC as one of your marketing channels, you’ll be able to improve your site’s ranking. It will help you discover popular keywords which will attract additional clicks and conversions, these keywords can then be implemented into your SEO strategy, resulting in a higher search ranking and, more often than not, a higher conversion rate.
For help with getting your PPC campaign off the ground, talk to Monster Media about how we can help.