What Is Website Maintenance? Does Your Company Need it?
Does your company need website maintenance? To be blunt, yes. It really does.
If you’re reading this, there’s a good chance that you don’t have anything in place. That’s bad. But the good news is it’s never too late.
Success online is maintained, not achieved. If you’re ranking number one with search engines right now, you have to constantly fight to keep that position and keep earning it.
And if your e-commerce store is converting lots of sales, you need regular website maintenance to keep things that way and ensure the faucet doesn’t suddenly shut off.
Don’t listen to anyone who will have you believe that your website is a “set it and forget it” type of thing. You need to be constantly auditing, measuring and changing things to make sure everything is copacetic.
Here is a breakdown of what exactly website maintenance includes, why your business needs it, and why it’s overdue if you don’t have it now.